How To Become a Craft Blogger
Please welcome my long time blogger friend Becca! I met Becca a few years ago, we sat next to each other at my first blogging conferences and she gave me some lip gloss to try (it was new and unused)…….because that’s what girls do. Our friendship was sealed. Becca has been blogging a LONG time like me and finally put it all into a book! I am so thrilled for her and for YOU!
If you’re looking into becoming a blogger or even if you just want to learn more…..I’m even going to read it! Visit EVERYTHING BUT THE POSTS, because isn’t that all the hard stuff? The stuff we didn’t realize we’d have to know? Here’s Becca……..Enjoy!
So, you want to be a craft blogger?
A pallet of wood and a container of glitter makes you happier than ice cream does? I get this.
For a non-blogger, or a beginner blogger, breaking into a blogging niche can be intimidating. Where do you begin? Are there rules? How do you shine bright without stepping on the toes of those before you? There are some pretty simple rules to follow.
1. Don’t copy other bloggers. A big part of blogging in this niche is creativity–you have to have it. It’s ideal to create your own project, but it’s also acceptable to blog about a project you created that was inspired by another blogger. If you have something significant to add to a project, you can write a post about it. Best practice is to link to the original blogger for the part of the tutorial that’s the same and then add your steps and instructions. Don’t ever copy their tutorial steps into your post, as that takes a pageview from them (and is considered very rude).
2. Learn to love your camera. I’m not going to say that you need a DSLR, but you need a camera of similar quality to get photos for your craft posts. While browsing Pinterest and Craft Gawker, the images that get pinned the most are the beautiful ones. Crisp, clear images with good lighting are the ones that will show off the hard work you put into your project. One way to get these photos is to stay off AUTO mode and learn to use your camera’s settings. You can search on Pinterest for hundreds of camera tutorials to help you.
3. Always disclose sponsored content. If you have received compensation to assist you in writing your blog post, whether it’s product for a review or payment for writing the post, you have been compensated. Though there are no laws about disclosing sponsored content, it’s best practice (and advised by the FTC) to tell your readers about your compensation at the beginning of your post. If you’ve built a community of readers that know you write honestly, they won’t mind seeing that disclosure.
4. Share the love. Did your friend create an amazing DIY project? Share it! Don’t use your social media channels to promote yourself all the time. Share your favorite projects with your readers and you’ll be their go-to person for all things DIY and craft. Facebook, Twitter, Pinterest, and StumbleUpon are all great places to share great posts. Don’t think of it as giving away pageviews–you’re not–you’re becoming a valuable resource to your online community.
5. Keep up with trends. You definitely won’t want to be the blogger writing about last year’s trend, so keep up with the times. In addition to writing for your blog, read a handful of other blogs and trend sites. Of course, I recommend browsing Pinterest regularly. My advice is to find some awesome bloggers in your niche, like Kim, and check out who she is following. You can also keep your eyes on sites like Houzz and CraftGawker to see what’s new.
I’m Becca Ludlum, and I am thrilled to be here at Today’s Creative Blog today. Kim was one of the very first bloggers I met at my first blogging conference in 2010. She invited me here today as part of my book launch tour. As a blogger and blog mentor I’m often asked how to start, grow, or monetize blogs. I decided to write Everything But the Posts: Tips, Advice, and Templates From A Blogger Who Has Been in Your Shoes to help bloggers who want to create or grow their blog.